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Bullhorn Data Fundamentals

What Is Enrichment for Bullhorn

CIQ Data Success Team
March 8, 2025

Enrichment in Bullhorn refers to the process of enhancing candidate profiles with additional information gathered from publicly available or compliant sources. This information can include current job titles, last known employment, updated contact details, skills, and even social profiles. The goal is to fill in gaps, update outdated information, and provide a more comprehensive view of each candidate.

Enrichment helps staffing firms maintain accurate and actionable data without having to rely solely on manual updates by recruiters. For instance, if a candidate's email or phone number has changed, enrichment can automatically update these fields based on verified sources.

Key Components of Enrichment
  1. Current Information
    • Adds the most recent job title, employer, and location details.
  2. Last Known Data
    • Captures the last verified details, such as contact information and employment history.
  3. Associated Information
    • Includes publicly available skills, certifications, and social media profiles linked to the candidate.
  4. Compliant Procurement
    • Ensures all data is gathered and processed in compliance with relevant privacy regulations.
Challenges of Enrichment
  1. Data Accuracy and Verification
    • Verifying that the enriched data is accurate and belongs to the correct candidate.
  2. Privacy and Compliance
    • Navigating GDPR and other regulations while enriching profiles.
  3. Integration Complexity
    • Ensuring enriched data maps correctly to existing Bullhorn fields.
Benefits of Enrichment
  1. Improved Candidate Matching
  2. Better Engagement Rates
  3. Reduced Manual Data Entry

Enrichment enhances the value of candidate data in Bullhorn by keeping profiles accurate and up-to-date, allowing recruiters to focus more on placements and less on data maintenance.